The restaurant industry has become one of the most profitable industries in the world. International and local restaurant chains are satisfying the demand of customers in a variety of range of products and services. The ready to eat segment (fast Food) has given a new dimension to the industry so that Fast food restaurants like Pizza Hut, KFC, AFC are taking very good business in most of the part of the world as well as in many cities of Pakistan and they are spreading their branches very successfully. Basically, this is the era of globalization and due to an advancement of the media world is shrinking in terms of culture and habits so the fashions as well as eating patterns are also being opted among all over the world and this the reason for such a huge spread of restaurant industry in the world. Customer satisfaction is very important for every organization; either they are service sector or the privet sector. Customers are the actual agents or stakeholders for determining or best judging the success of any product or service.
The purpose of this study is to investigate the factors or determinants which are making a significant impact on customer satisfaction in this industry in reference to our focus area of Pakistan. For this, we studied the behavior of customers of some big Restaurant outlets in Okara city. The methodology used was data collection through structured questionnaire from the sample of the target population and then this data was statistically analyzed via SPSS version 16.