Risk aversion may be another factor that explains low SRI uptake, as SRI has been found to exhibit higher yield variance than traditional rice cultivation (Barrett et al. 2004). To examine risk preferences, we conducted a common experimental exercise in the field, reflected by the hypothetical payoff matrix in table 3.Respondents were adult household members and overwhelmingly the household head who made the most rice technology adoption decisions. This ensured that the elicited preference parameter is relevant for the purpose of our analysis.