Just some quick comments on the launch conferences. First of all, we feel that we should keep the conference more straight forward as timing is very critical. We do not want the team (SCA & MG team) to spend too much time on the props and other things and neglect the key content of the launch. Therefore, we have decided to go for something more simple and straight forward. And below are some comments:
· Simple reception and normal class room style set up.
· Tone & manner will be very much like our key visual or packaging. So that the audience can have a better link with the new product and new tone & manner.
· Product display & showing session is still needed after reveal the new product on stage.
· Small gimmick is still needed on how to reveal the product.
· Motivational talk is kept for only PC conference.
· Peter’s performance is reserved for PC conference. We will have video clip to reveal on the brand ambassador.
· Meeting will be start at 10am as we have quite a bit of content needed to brief to the team.
Besides that, we have decided to take away the Trade Conference in March but will be replaced with some launch package & gift to the Retailers. Please feel free to contact me should you need further clarification.
Lastly, thank you so much for the effort & hardwork putting into the plan.