All our interview respondents were comfortable with what they have in terms of number of rooms and products. Tourists enjoy themselves in many different ways, with a good number of them taking pleasure in learning more about the local culture. According to the respondents, international tourists tend to be more independent and enjoy exploring the island on their own. They are likely to stay in the island longer if they are interested in the local environment. On the other hand, local visitors have limited time, hence their preference for prearranged activities. Knowing this, operators of SMICs tailor their products to their customer’s preference. Customer satisfaction, which is the main target among large hotels, also applies as the creed among SMICs because it adds value to their services and fulfills the hospitality requirements implicit in the tourism industry. Sound image branding ensures customer demand.