For any brand or product a promotion is a measure tool of its marketing strategies to deliver its objectives.
The NIVEA FOR MEN team emphasis too much on its promotional activity it was important for NIVEA FOR MEN, to get the promotional balance while launching its products through a mixture of above-the-line and below-the-line promotion to create stronger brand affinity for NIVEA FOR MEN among the people. As NIVEA used football sponsorship through which they can create a promotional balance on both side of promotion that is ATL and BTL. The use of sports was the key element here NIVEA FOR MEN supported football event at the grass roots level through its partnership with power league to build a positive relationship with men. It allowed the brand to build and maintain a consistent dialogue with men which helps to drive sales. As football is one of the most popular games worldwide, so NIVEA FOR MEN used this as a promotional tool for its new products. Beiersdorf Male Grooming brand NIVEA FOR MEN has signed a multimillion pound four-year deal to become the first official grooming supplier to the England Football team.
The Football Association has unveiled its second new commercial partner in the space of a week after announcing a new four-year deal with NIVEA FORMEN to become the official men’s grooming supplier to the England football team.
The brand’s range of grooming and skincare will be aligned with the England football team in a multi-million pound deal that lasts until 2014.