In the case of commonsense segmentation destination management informs the data analyst about the personal characteristics believed to be most relevant for splitting tourists into segments. The choice of personal characteristics can be driven by experience with the local market or practical considerations. Most tourism destinations, for instance, use country of origin as a segmentation criterion. They profile tourists from different countries of origin and develop customized marketing strategies for each country. Even if this method is not the most sophisticated, country of origin segmentation offers major practical advantages of taking such an approach: most countries of origins speak a different language which requires customized messages to be developed anyway, each country