the communication with the targeted segment and with the distributing channels better results and partnership can be buildup with agents or middle people. communication with the targeted segment and with the distributing channels better results and partnership can be buildup with agents or middle people. The retailers and other middle persons will be using push strategy by employing personal sale through the specialists sales persons. Further sales promotion activity like camp gathering and stall activity to actively communicate with the customers directly and bring there views and advises. By delivering messages through media and available communications resources, differentiation will be
made between Kit Kat Nuts and the rivals’ product.