This is where OTOP comes in. OTOP, standing for “One Tambon (sub-district), One Product”, is a program created to support the locally-made products of each Tambon, providing a platform to market these products both at the local and national levels. OTOP centers in Bangkok feature local products from all over Thailand in just one place. This means that even on a city trip to Bangkok, you can still go back home with exotic home decorations and souvenirs for your family and friends without having to travel to far away provinces to find them. Not only do the centers sell the products but the presentation of the products also qualifies the centers to be showrooms of premium OTOP goods.