The perception team explores how sensory perception influences and interacts with athletic performance. Through subjective evaluation of product attributes, usability and durability, perception researchers devise solutions to age-old questions like “How can I run faster?” and “How can I jump higher?”
The perception team works closely with the physiology team to understand athletes’ opinion of a garment’s general comfort, thermal comfort and moisture management capabilities in different environments. Understanding an athlete’s perception enables the physiology team to know how athletes truly feel while exercising in Nike apparel in different environmental conditions.