Google! Need more be said? Radical transformation in scholarly publishing is creating new avenues by which scholars make their research available, potentially heralding the demise of traditional journals upon which our collections are based, and throwing into question whether libraries will continue to serve as the primary conduit for scholarly literature. Personalized subscription databases are being marketed to individuals as an alternative to existing libraries. Questia has struggled to make this concept viable, but it’s only a matter of time until a better model evolves. Amazon and Google “book searching,”despite their inadequacies, become immensely popular almost immediately, receive tremendous media adulation, and make libraries, despite our technology, seem old and shopworn.• The “Googlelization” phenomena, in which librarians and database producers are driving a movement to make our systems emulate Google, makes us look desperate and fearful that our days of teaching end users to develop efficient research skills are over. Microsoft is pursuing and creating partnerships with all of our traditional information vendors for direct linkages from their ubiquitous Office software to fulltext database content that will allow endusers to bypass our libraries with the click of a mouse button. Given the potential of these external forces to marginalize the librarian’s role in higher education, this article seeks to communicate an essential framework for reinventing the role of the academic librarian in higher education. It is imperative and no exaggeration to claim that the future of academic librarianship depends on our collective ability to integrate services and practices into the teaching and learning process.
Google! Need more be said? Radical transformation in scholarly publishing is creating new avenues by which scholars make their research available, potentially heralding the demise of traditional journals upon which our collections are based, and throwing into question whether libraries will continue to serve as the primary conduit for scholarly literature. Personalized subscription databases are being marketed to individuals as an alternative to existing libraries. Questia has struggled to make this concept viable, but it’s only a matter of time until a better model evolves. Amazon and Google “book searching,”despite their inadequacies, become immensely popular almost immediately, receive tremendous media adulation, and make libraries, despite our technology, seem old and shopworn.• The “Googlelization” phenomena, in which librarians and database producers are driving a movement to make our systems emulate Google, makes us look desperate and fearful that our days of teaching end users to develop efficient research skills are over. Microsoft is pursuing and creating partnerships with all of our traditional information vendors for direct linkages from their ubiquitous Office software to fulltext database content that will allow endusers to bypass our libraries with the click of a mouse button. Given the potential of these external forces to marginalize the librarian’s role in higher education, this article seeks to communicate an essential framework for reinventing the role of the academic librarian in higher education. It is imperative and no exaggeration to claim that the future of academic librarianship depends on our collective ability to integrate services and practices into the teaching and learning process.
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