This article on product sound quality is concerned with the relationships between the work of product designers and the perceptions of consumers regarding the acceptability of prod- uct sounds. Designers make choices regarding structure, ma- terials and components in a product. The tools they use should allow them to anticipate the effect of these choices on sound quality. This discussion recounts the role of psychoacoustics in product design and product acceptability and notes the results of that work in metrics for sound quality and consumer/ user perceptions about the product. The successes and draw- backs of this activity are noted. Recent work on a new para- digm using “Acoustical Sensory Profiles” as an intermediary between metrics and perception is described, along with some results using the procedure. Future developments are indi- cated.