This marketing function is obscured in
the theoretical literature by the assumption
of homogeneous factors. Or it is
tacitly left for individuals to do themselves
via personal market search, much as if a
person had to search without benefit of
specialist retailers. Whether or not the
firm arose because of this efficient information
service, it gives the directoremployer
more knowledge about the
productive talents of the team's inputs,
and a basis for superior decisions about
efficient or profitable combinations of
those heterogeneous resources.