Decision making on the promotion takes a lot of
time marketing officer, all necessitating carefully
defining the objectives to be achieved, the
financial effort trained and expected effects
arising directly from them.
The starting point in defining objectives is to
promote tourism to achieve defined objectives of
travel agency “Paralela 45”, the first derived from
the other. For example, travel agency “Paralela
45” sets its general objective increasing number of
customers, it must consider, first, at least three
levels of customers (that belonging to them, that
belonging competition and not yet decided to
make tourism), and can then formulate at least
four different marketing strategies: