Accepting the Deep Ecology Platform principles entails a commitment to respecting the intrinsic values of richness and diversity. This, in turn, leads one to critique industrial culture, whose development models construe the Earth only as raw materials to be used to satisfy consumption and production—to meet not only vital needs but inflated desires whose satisfaction requires more and more consumption. While industrial culture has represented itself as the only acceptable model for development, its monocultures destroy cultural and biological diversity in the name of human convenience and profit.