Most businesses derive the majority of their profits from customer purchases. If customers do buy your product or services then you are out of luck. It is no wonder that the conventional approach actually drives customers away. With this approach as soon as the customer is encountered the sales pitch flows out. This customer feel pressured and even if they buy they often regret it. Why? People know when some one is out to take something from them. They don’t like it one bit.
No business can sustain growth by using this approach over the long run. It will eventually catch up with them. Please don’t model those behaviors. Instead take a different approach to your interactions and watch your business soar!
We know that people in this world have many differences. These differences are shaped by many different factors whether they be cultural, economic, or social. However, there is a principle that is working in us all. From Australia to Africa…No matter what background all cultures teach this value. That is it is not right to receive something with out giving something back in return. Here’s an example to illustrate my point.
There are businesses that have already figured this out. There are many Non-Profit organizations that solicit donations by mail. If they send a regular mailer simply requesting a donation, then they end up with about a 18% donation rate. However, if they give a gift the results radically change. By including individualized address labels with their request the donation rates nearly doubles! Once people receive something they are more likely to give back.
So how does this allow you to make money sales in your business? Before you approach your prospect decide what you can do make them feel special. Remember buying is an emotional decision. By giving something special to your prospective customers you are creating a feeling of indebtedness. Your prospect, just like the example above, will be more likely to do business with you.
Don’t settle for the status quo. Be innovative in your approach. Put this principle to the test. If your product is an informative e-book. I challenge you to select 10 customers who have expressed an interest in your product, but have not purchased the product. Tell them you want to let them view a couple of chapters of the book. Make sure you let them know you don’t do this for every customer. Set up a time to get feedback from them and discuss what they thought of the chapters. I’m willing to bet you’ll convert those prospective customers to paying customers at a higher rate than your normal methods.
You know your business better than any one else. I challenge you to do some strategic thinking to develop a plan to use this principle to acquire more paying customers for your business.
Most businesses derive the majority of their profits from customer purchases. If customers do buy your product or services then you are out of luck. It is no wonder that the conventional approach actually drives customers away. With this approach as soon as the customer is encountered the sales pitch flows out. This customer feel pressured and even if they buy they often regret it. Why? People know when some one is out to take something from them. They don’t like it one bit.No business can sustain growth by using this approach over the long run. It will eventually catch up with them. Please don’t model those behaviors. Instead take a different approach to your interactions and watch your business soar!We know that people in this world have many differences. These differences are shaped by many different factors whether they be cultural, economic, or social. However, there is a principle that is working in us all. From Australia to Africa…No matter what background all cultures teach this value. That is it is not right to receive something with out giving something back in return. Here’s an example to illustrate my point.There are businesses that have already figured this out. There are many Non-Profit organizations that solicit donations by mail. If they send a regular mailer simply requesting a donation, then they end up with about a 18% donation rate. However, if they give a gift the results radically change. By including individualized address labels with their request the donation rates nearly doubles! Once people receive something they are more likely to give back.So how does this allow you to make money sales in your business? Before you approach your prospect decide what you can do make them feel special. Remember buying is an emotional decision. By giving something special to your prospective customers you are creating a feeling of indebtedness. Your prospect, just like the example above, will be more likely to do business with you.Don’t settle for the status quo. Be innovative in your approach. Put this principle to the test. If your product is an informative e-book. I challenge you to select 10 customers who have expressed an interest in your product, but have not purchased the product. Tell them you want to let them view a couple of chapters of the book. Make sure you let them know you don’t do this for every customer. Set up a time to get feedback from them and discuss what they thought of the chapters. I’m willing to bet you’ll convert those prospective customers to paying customers at a higher rate than your normal methods.You know your business better than any one else. I challenge you to do some strategic thinking to develop a plan to use this principle to acquire more paying customers for your business.
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