Quarterly, UCPD interns conduct focus groups comprising potential and former students, potential and former parents,
and competitors’ parents (3.1b[2]). In 2010, these focus groups validated the need for increased social media support as well as an online learning alternative (BCS had also come to these conclusions through an SPP data review). This need was further developed using the IIE during the SPS. During the SPS, BCS created a committee to address these issues, which led to the creation of the online charter school (Serendipity Charter School) in which BCS is now a collaborator.