Have Understanding
Buyers Are People Too
B2B Marketing Innovation Tip:
Here’s how companies can think of new ideas to excite, engage, and educate B2B buyers. !
! First, remember that the people you are selling to are, in fact, people. They are consumers too, so it isn't really necessary to treat them as an entirely different species. ! ! To be truly innovative, it is important to look to many sources: consumer brands, TV, commercials, and social media for inspiration. I carry around a small notebook to jot down ideas I see that provoke creative thinking. ! ! Next, use that inspiration to think about how the idea can apply to your business and how you can rejigger it for your audience. ! ! Lastly, look to colleagues for a new perspective. Great ideas can come from outside of the marketing department!