One in two men and four in 10 women under 45 buy at least one pair of jeans each year. That's a whole lot of jeans. We have become so used to the presence of this western uniform that we have forgotten what an amazing achievement it is for any single piece of clothing to be so popular for so many years. Ever since Brando and Dean word jeans (Levi's and Lee) in their cinematic refusal to accept society's rules of behaviour, they have been the most popular informal dress ever. (K. Lukey-Coutsotostas & D. Dalmaris)
What do we learn about jeans?
More men buy jeans than women.
More women buy jeans than men.
More teenagers buy jeans.
More middle-aged people buy jeans.