System.
Notes: Traditional MIS success measures are listed in tables 1 to 7 in DeLone & McLean [7] or were cited in MIS literature in the early to mid-1990s.
tified in the MIS and marketing literature can be found in Table 6. Not surprisingly, traditional organizational success measures, such as cost efficiencies, increased sales, profits ,and return on investment, are suggested as key e-commerce success measures. Some measures not typically found in MIS research are proposed as well, such as global reach and click-to-buy ratio. The Internet has facilitated inter organizational communications that have resulted in industry-level efficiencies. How do industries benefit from the use of e-commerce systems? The industry benefit measures identified in the MIS and marketing literature can be found in Table 7.
One article located in the literature search proposed economy-level measures of e-commerce success. Colecchia proposed
three dimensions of success at the country level: readiness for
e-commerce as measured by access and technology infrastructure;
intensity as measured by e-commerce transaction volume; and impact as measured by economic-efficiency gains, employment
gains, and new products and services [5].