The most important factor to consider when deciding how you want to receive your data
is this: how are you planning to analyze the data? Ask the firm you hire to use a format that will
make your analysis of the data as easy as possible. You should be able to work closely with any
firm to decide which format is best for you. For example, if you plan on using SPSS to run and
analyze your data, ask the firm what format works best with the SPSS software. In addition, the
firm should also provide you with a final dialing report.