The Corporate Responsibility Task Force’s difficulties were reflected in the evolution of a Statement of Principles,73 which explained Philip Morris’s plans for its mission of responsibility74 and answered the “why are we h[e]re question.”51 An early draft by the task force, dated April 2, 2001, referred to social value in the first paragraph (a preamble): “We believe that for a corporation to be responsible, it must … constantly review and adapt their [sic] activities to assure that they create social value as well as economic value” (Table 1).74 A week later, the draft offered a less expansive commitment: “We will balance the interests of all stakeholders to ensure that we can contribute both financial and social value in the conduct of our business.”75 In an implicit reference to the task force’s social value discussion, this draft also introduced principles centered on harm reduction and pleasure