This emergent body of work advances the knowledge about the role of neo-charismatic leadership in M&As. Many leadership aspects of the M&A phenomenon are yet to be clarified. Despite the tapestry of ideas and thoughts, existing efforts still do not offer a comprehensive answer to the important question: Why should neo-charismatic leadership emerge in the M&A context? What exactly is it about the M&A process itself that makes the assumptions of emergence and performance of neo-charismatic leadership plausible? So far these questions have been left unexplored. Proliferation of research on CEOs and their leadership as a mechanism to realize the merger opportunities have not offered much guidance in understanding the linkages between the merger process, CEO leadership, and the merger performance. Exactly when and how merger performance might be best understood in terms of CEO leadership?