Have you ever seen the black and white panda on the logo of the world wildlife fund (WWF)? The inspiration for the logo came from Chi-Chi a giant panda. It had arrived at the London zoo in the year 1961, when the organization was being created. WWF founders realized that they needed a strong, recognizable symbol that would attract people's attention their cause. So they chose the furry, cuddly animal with its appealing black-patched eyes.