A Q&A session will help you become more authoritative in your niche. As someone who is fielding questions and answering them live, it puts you even more in the expert’s chair
Additionally, it creates an “enhanced experience” for your audience – something above and beyond the normal reader/listener/viewers experience, like an event or a gig that your audience can look forward to. It becomes another touch point between you and those in your audience, and the more touch points you have, the more trust you build.
Furthermore, you’ll be able to hear directly from your audience, and even have a conversation with them to better understand their pains, problems, wants, needs and desires. If you’re wondering exactly what to create content about, giving your audience a fun, open forum to ask questions can be the perfect way for you to understand what to do next. You may even discover your next product or course idea here as well!