Individualism
The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members. It has to do with whether people´s self-image is defined in terms of “I” or “We”. In Individualist societies people are supposed to look after themselves and their direct family only. In Collectivist societies people belong to ‘in groups’ that take care of them in exchange for loyalty.
At 75 Belgium scores very high on the Individualism index. This means that the Belgians favour individual and private opinions, taking care of themselves and immediate family rather than belonging to a group. In the work environment, work relationships are contract based, the focus is on the task and autonomy is favoured. The management is the management of individuals and the recognition of one‘s work is expected. People can voice their opinion, but towards power holders a less direct style is preferred than amongst peers. The Belgian culture (together with the French culture) houses a “contradiction”: although highly Individualist, the Belgians need a hierarchy. This combination (high score on Power Distance and high score on Individualism) creates a specific “tension” in this culture, which makes the relationship so delicate but intense and fruitful once you manage it. Therefore, the manager is advised to establish a second “level” of communication, having a personal contact with everybody in the structure, allowing to give the impression that “everybody is important” in the organization, although unequal.