In this study, fruit juice containers are used as the context to
establish a practical method for studying the relationship between
colour and psychological responses. Fruit juice is one of the
most popular food products and its market grows almost every
year. Despite the global recession in 2009, the juice market still
increased by 2% globally. In 2010 the market growth went back
to pre-recession rate at 5%. Euromonitor International, a leading
company in strategy research for consumer market, projects that
fruit/vegetable juices will maintain the strong growth (at least)
until the year 2015. (http://www.just-drinks.com/analysis/focusjuices-
and-nectar-outlook-to-2015_ id103542.aspx)