Gordon mcgovern also stressed the importance of high production quality a 1984 article in savvy quoted him as saying ‘I want zero defects. If we can’t produce quality we’ll get out of the business’ that same year Campbell held its first worldwide corporate conference dedicated to quality hundreds or Campbell managers from all levels and most company locations three days at thai conference. Management believed that the ultimate test of quality was consumer satisfaction and the company’s goal was to instill a strong quality conscious attitude among employee in every single operation throughout the company