A more reasonable management response would be to establish
clear and thorough policies regarding use of various online sites and
activities. According to McLain (2009), companies should consider the
difference between official and unofficial communication. In his view,
official communications consist only of those using the company logos,
and slogans. The policy should include information regarding:
• Approved communications,
• Authorized users to communicate message,
• Subject matter,
• Separate official account for workers.
Unofficial communications consist of all personal communications
on a social network site. An unofficial communication policy should
include:
• Separate personal accounts,
• Disclosure of accounts to immediate supervisors,
• Reference to personal affiliation rather than company
affiliation,
• Creation of a disclaimer for employees that use social
networking sites,
• Creation of time and subject matter restrictions.