The network marketing organization uses reward and coercive methods of power. This is
apparent in the rank structure, promotions, and rewards offered for performance. Individual
network marketers also use rewards and coercive methods within their downline to help
manage and motivate the downline. The network marketer may develop competitions within
the downline to drive sales performance. Rewards are offered for downline that recruits the
most new network marketers in a specified timeframe.