The club played at Burnden Park for 102 years from 1895. On 9 March 1946, The Burnden Park disaster occurred, which was a human crush in which 33 Bolton fans lost their lives.[4] In 1997 it moved out of town to the Reebok Stadium, named after long-term club sponsor Reebok. The stadium was renamed the Macron Stadium in July 2014, to reflect the club's new deal with Italian sportswear company Macron.