• The Ritz-Carlton Hotel Company,
L.L.C. is the parent company to the
luxury hotel chain, The Ritz-Carlton
Hotels. Ritz-Carton operates 87
luxury hotels and resorts in major
cities in 29 counties and territories.
• They implemented BI and analyze
trends by using data from guest
comment cards, feedback surveys,
and secret shoppers.
• Each trend has a specific rating that
helps the hotel understand the
seriousness of the issue as well as
the frequency of it.
• Ritz Carlton has seen the benefits of BI,
where their customer service scores rose
seven points since 2004.