Since it was founded IKEA has always had concern for people and the environment. The IKEA
vision ‘to create a better everyday life for the many people’ puts this concern at the heart of the
business. IKEA has responded to the public’s rising concern for sustainability in its choice of
product range, suppliers, stores and communication. It has also spotted business potential in
providing sustainable solutions. IKEA’s concern for people and the environment encourages it to
make better use of both raw materials and energy. This keeps costs down and helps the
company to reach its green targets and have an overall positive impact on the environment.