Nevertheless, I do have a dream. I dream of organizations that are capable of
spontaneous renewal, where the drama of change is unaccompanied by the wrenching
trauma of a turnaround. I dream of businesses where an electric current of innovation
pulses through every activity, where the renegades always trump the reactionaries. I
dream of companies that actually deserve the passion and creativity of the folks who
work there, and naturally elicit the very best that people have to give. Of course, these
are more than dreams; they are imperatives. They are do or die challenges for any
company that hopes to thrive in the tumultuous times ahead—and they can only be
surmounted with inspired management innovation.