Overview
Influencing the Publishers
1 Build Media Contacts
2 Do your research before you contact them
3 Make yourself relevant
4 What’s your story?
5 Realistic expectations
6 There is a time lag in print
7 Pitch for print and web
8 Maintain a pitch report
9 Don’t look desperate
10 Online is better than print
11 Don’t send generic pitches
12 Do something unexpected
13 If it’s really good, put it on the Internet
Influencing the Celebrities
14 Don’t contact celebrities directly
15 Get a Pro Account on IMDB
16 Don’t send directly to someone’s house
17 Be respectful to handlers
18 Don’t stalk
19 Don’t spam them
20 Make an impact at the first poin