What Are Neuromarketers Really Selling: The prefix “neuro” is attached to an increasing number of other terms these days? There are people conducting research in neuroeconomics, neuroethics, and of course neuroscience,the broad research field that covers everything from the study of chemical receptors on individual nerve cells to the workings of the entire human brain en masse. The neuroneologism that has perhaps made the biggest impact outside of the academic world, though, is Neuromarketing