“As experts on natural astaxanthin, we do know that increased bioavailability is important,” said Ms. Brown of AstaReal. “While astaxanthin has proven to be better absorbed compared to other carotenoids, there was always room for improvement. And that’s why we developed our new AstaREAL HBA, a water-soluble, highly bioavailable natural astaxanthin. Our new product has clinically shown up to three-times greater uptake in both animal and human studies.” She also pointed to Fuji’s (AstaReal’s parent company) proprietary emulsification ingredients and emulsification process as key factors contributing to the high bioavailability of the company’s product.