Strawberries: The increase in the price of strawberries
had a negative impact on the level of strawberry
consumption. Strawberry purchases increased with
income level. A 10% increase in income was shown to
increase the level of strawberry purchases by 0.97%. The
dummy variable, representing the transition from fresh
strawberry consumption to frozen strawberry
consumption, was found to be statistically significant and
positive. It can be suggested that there is a shift from
fresh strawberry consumption to frozen strawberry
consumption. The price premium that consumers would
pay for frozen strawberries was found to be 108.1%. l
was found to be statistically significant. In the demand
model calculated for consumers who would purchase and
those who would not purchase strawberries at the various
price levels given, a Heckman correction is required and
the model is significant after the calculations.