shows the gross margin ratio of JCPenney for fiscal year 2007 through 2010.
for JCPenney,each$1 of sales in 2010 about 39.4 in gross margin to cover all other expenses and still produce a net income.
this 39.4 margin is up 39.3 in 2007.
this slight increase is a favorable development. success for merchandiser such as JCPenney depends on adequate gross margin.
for example,the 0.1 increa