•Inbound logistics: This refers to the agents of the company purchasing coffee beans in Africa, communicating the importance of quality standards in the coffee beans and building strategic partnerships with suppliers.
•Operations: Starbucks is currently in over 50 countries, with both direct stores operated by the company and licensing deals.
•Outbound logistics: The normal process is Starbucks selling their products in store without any intermediaries. Recently, there are now retail products available in select supermarket chains.
•Marketing and Sales: There is no heavy investment in marketing, but specials and tastings are common, especially when new stores open.
•Service: One of their main objectives is to provide superior levels of customer service.