Every season the savvy marketing folks at TOPSHOP plan a social media blitzkrieg around their London Fashion Week show. While the folks who run Mercedes-Benz Fashion Week in New York continue to cut show attendance and ban bloggers from New York Fashion Week, TOPSHOP looks for ways to be socially inclusive with their audience and bloggers. For London Fashion Week Spring /Summer 15, INSTAGRAM community will be at the heart of the show experience.