Social technology is a massive technological and social phenomenon—but its power as a business tool is still being discovered. Never before has a communications medium been adopted as quickly or as widely as social media.It took commercial television 13 years to reach 50 million households and Internet service providers three years to sign their 50 millionth subscriber. But it took Facebook just a year and Twitter even less time to reach the same milestone.Socially enabled applications will become ubiquitous, allowing liking, commenting,and information sharing across a large array of activities. We will live and conduct business in a social matrix, where virtually all resources can be found— collaborators, talent, customers, funders. The social matrix will enable new forms of organization that are only just becoming apparent (Exhibit 1).