The Pricing strategy in the sales letter is more than a book by General company every day will reduce price rises 50% for writing the New York Times best-seller of newspapers (New York Times Best Sellers), and reduced price 40 %.The price strategy alone, however, will be made to intensify the competition which is a major expense to a company strategy. another company that is a customer service (Customer Service), the excellenceIn the purchase of goods from the company examples of such services include the creation and feel. Buy a book in the shops by Amazon will be true for any details of the book as many times as you can, such as the lead authorLast year, the total number of pages, etc. In addition, the company has also made available the book was not in the restaurant such as General rating books book reviews of customers, as well as other servicesa bundle of gifts and send electronic greeting cards