When a subsidy of goods consumed by the poor is planned, it should be targeted to the geographic areas where the poor are found and should emphasize goods that nonpoor people do not consume. This helps conserve resources for the program and minimizes efforts by nonpoor people to benefit from the program. For example, nutritional supplements can be provided for any woman who brings her baby to the neighborhood poverty program center located in villages and neighborhoods with a high incidence of absolute poverty. Although more affluent mothers could use the program, few would risk the stigma of venturing into the poorer villages and neighborhoods, let alone the center itself. The nutritional supplements help poor mothers and their small children stay healthy and thus help break the cycle of poverty.