Components of a mission statement.
1. mission
1.1 Purpose of the company or a statement of what the company strives to do.
2. vision
2.1 Articulation of a company's desired achievements or future state.
3. values
3.1 Statement of how employees should conduct themselves and their business to help achieve the company mission.
4. Establishing major goals
4.1 Goal-Precise and measurable desired future state that a company attempts to realize