Another effective way to maximize public relations in the area of nonprofit donations or charities is to cosponsor events with radio stations or newspapers. The exposure that can be provided through this medium not only places your property with other responsible companies but helps spread the word of your company's involvement automatically through the media.
Take advantage of your local and regional radio stations to develop joint promotions Work with the promotion director to find out how the hotel can help the stations's favorite charity. Donate the ballroom or smaller meeting rooms for dances,parties,etc,with a guarantee of having a no-host bar.The radio station acts as a free advertising service to draw prople to the event. It is in their best interest for their advertisers to draw large audiences. have the nonprofit organization receive an admission charge to the event so that it is up to the nonprofit organization to also try to draw a large audience. By working with the radio station and the charity,the hotel not only maximizes its exposure,but also increases tis potential revenue.
Regional Organizations
Identify major nonprofit organizations in feeder markets and work with them in their major fund-raising events. This will help in crease weekend business and act as a reinforcer to advertising that is placed in those markets. The impact of these regional organizations can be just as trong as your local organizations. If your property has a strong regional weekend market, this program can be a very effective way to increase room business.