Table 9. Result s on multiple regression of brand image, R
2
= 0. 682, p < . 005. B SE B Β Constant 10.078 1.700
Brand Image 1.282 0.059 0.826
Table 10. Summary of the hypothesis testing.
Hypothesis R
There is a relat ionship bet ween brand image and cust omer satisfaction
5. Recommendations
2
β Regression
St atist ical significant Result
.682 .826 p < .005 Supported