Urbi, a Maxican costruction company, has prospered by building houding for disadvantaged buyers using novel financing vehicles such as flexible mortgage payment made through payroll deductions. Credit Agicole, France’s largest bank, has differentiated itself by offering specialized financial products related to the environment, such as financing packages for energy-saving home improvements and for audits to certify farms as organic.
Strategic CSR also unlocks shared value by investing in social aspects of context that strengthen company competitiveness. A symbiotic relationship develop: The success of the company and the success of the community become mutually reinforcing. Typically, the more closely tied a social issue is to the company’s business, the greater the opportunity to leverage the firm’s resource and capabilities, and benefit society.