Despite living in a digital world, a business card can be critical to the development of your business. These small but effective tools are often handed to customers and prospects and can be a highly personalized form of marketing. Unfortunately, even some entrepreneurs do not use the full potential of a business card. According to an online survey of more than 2,400 faculty and staff performed by the University of Kansas, 60 percent of respondents admitted to handing out fewer than 10 cards a month, and only 9 percent of respondents handed out more than 25 cards in a single month. A well-organized and aesthetically appealing business card can make a better impression than any website address or social media account, which can easily be lost in translation. Learn why business cards are still relevant in today’s digital age and how to successfully use them in your business plan.