The link between organizational strategy,
structure and performance is a classical theme in
strategic management literature, with the main
thesis being that organization strategy determines
organizational structure, which in turn influences
organization performance [1,2]. The study reported
in this paper was conducted within the above
framework in which it attempted to investigate
the relationship between the organization strategy
(in terms of differentiation and cost leadership), the
organizational structure (in terms of the extent of
implementation of TQM), and the organizational
performance (in terms of quality and innovation).
The link between organizational strategy,structure and performance is a classical theme instrategic management literature, with the mainthesis being that organization strategy determinesorganizational structure, which in turn influencesorganization performance [1,2]. The study reportedin this paper was conducted within the aboveframework in which it attempted to investigatethe relationship between the organization strategy(in terms of differentiation and cost leadership), theorganizational structure (in terms of the extent ofimplementation of TQM), and the organizationalperformance (in terms of quality and innovation).
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