III.THE SIMILARITY AND DIFFERENCE BETWEEN
COMPUTER GRAPHICS AND VISUAL
COMMUNICATION
A.The similarity between computer graphics and visual
communication
Firstly, they have the common area. In visual
communication design and computer graphics design major,
there are many parts cannot be clear divided and classified,
also can be sais as overlap, such as their basic course
training involving in color, the sketch, three composition
and other knowledge. Secondly, they have a common
language and way of thinking. Both of the two use the same
language and way of thinking. For example, cultural symbol
is used to communicate and create and regeneration; and
model and beauty all follow texture combination such as
dot, line, face, light, color and the principle of beauty;
thinking methods of design include training ideas and ways
of thinking; the history of its design is the same, its design
culture history, modern design trend and the evolution of
the design and creation method, etc. we can also see from
the table 2.
Table 2: the relationship of shopping thoughts and the design theme
The shopping desire of
customers
Advertisement design theme
70% 100%
50% 80%
10% 40%
B.Difference between computer graphics and visual
communication
They have different targeting tasks. The goal of visual
design is to find beauty, build an image of a good design
master dynamically generated by the media. However,
computer graphics design targets to be connected with the
dynamic and static model of 2-diamension and
3-diamension space. Moreover, their technology methods
are different. Visual communication design needs to learn
the core technology, also needs to attach great importance to
learning theory. Therefore, visual communication design is
relatively dull, tedious, but the computer graphics design is
relatively quite interesting.